LSports sets sights on LatAm dominance with Caliente Interactive partnership
LSports, a world-leading provider of high-performance sports data solutions, today announced a landmark multi-year licence agreement with Caliente Interactive, the premier digital entertainment and sports betting operator in Latin America.
Under the terms of this strategic agreement, Caliente will integrate LSports’ comprehensive suite of sports data services across its digital platforms in the LatAm region, delivered seamlessly via the Playtech platform. The partnership grants Caliente a worldwide licence to leverage LSports’ sports data to enhance internal operations and power high-quality content across its entire product ecosystem.
A new standard for engagement in Latin America
As the LatAm market enters a critical phase of growth and regulation, the partnership is designed to provide Caliente with a decisive technological edge. By utilising LSports’ real-time data feeds, Caliente will bolster both its prematch and in-play offerings, ensuring a faster, more reliable and more immersive customer experience.
“Latin America is one of the most vibrant and fast-evolving sports betting markets in the world, and Caliente is at the very heart of that growth,” said Yoav Ziv, chief revenue officer at LSports. “By integrating our high-performance data feeds and real-time solutions, we are giving Caliente the tools they need to separate themselves from the competition and set a new standard for player engagement in the region”.
Powering performance through data accuracy
The collaboration centres on LSports’ robust data infrastructure, which aggregates real-time intelligence from diverse sources to ensure maximum accuracy and the lowest possible latency. This foundation will allow Caliente to move beyond standard data delivery by integrating AI-driven engagement tools designed to increase player retention. By leveraging LSports’ advanced technological solutions, Caliente can offer a more immersive and personalised betting environment, helping to drive higher profitability in the increasingly competitive LatAm market.
“Partnering with LSports supports our commitment to delivering high-quality sports betting experiences,” said Emilio Hank, CEO of Caliente. “This agreement strengthens our data capabilities, helping us enhance reliability, speed and the overall user experience for our customers across Latin America.”