Home > Company News > Casino & games > LuckyStreak becomes the latest Yggdrasil franchise partner

LuckyStreak becomes the latest Yggdrasil franchise partner

| By Guy Parsons
Supplier will significantly scale its business operation through Yggdrasil’s best-in-class portfolio offerings

 The fast-growing live dealer and platform solutions provider LuckyStreak has become the latest franchise partner to Yggdrasil, the leading worldwide publisher of online gambling content.

The deal will see LuckyStreak significantly scale its B2B market operation and will offer the supplier the flexibility to commercialise its business strategy by accessing Yggdrasil’s modern technology stack and premium portfolio offerings. 

Through the strategic franchise licensing agreement, LuckyStreak will have access to Yggdrasil’s entire in-house games catalogue, back-office, BOOST promotional tools and content created by YG Masters partners, as well as the revolutionary GATI technology. 

Founded in 2015, LuckyStreak specialises in the development and hosting of live casino games through its own established live studio and modern technology, as well as being a B2B igaming solutions provider through its Global LuckyStreak Connect business offering. In addition to its live casino games, LuckyStreak offers a variety of slot games, card-based games and virtual table games from third-party content providers as part of its LuckyConnect aggregation platform.

Commenting on the news, Björn Krantz, chief of global market operations at Yggdrasil, said: “With our franchise offering we give partners a cost-effective way to set up, launch and operate their own B2B igaming operation with Yggdrasil’s games at the core. 

“We are delighted to have LuckyStreak on board and the deal will enable them to access everything that has been created by Yggdrasil in the past eight years and will allow them take their business operations to the next level. We are extremely pleased with the success of the franchise proposition and we continue to work towards our mission of being the leading worldwide publisher of online gaming content.”

Ady Totah, co-founder and CEO at LuckyStreak, said: “We are excited to become a franchise partner and to effectively scale our business opportunities, and enhance our offering to partners by using Yggdrasil’s proven technology, tools and services.  

“Through Yggdrasil’s franchise proposition we can access premium content in our key markets and accelerate our aggressive business strategy. We can’t wait to get started.”