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M88 expands esports coverage by partnering with Beter

| By Marese O'Hagan
Beter announces esports partnership with M88.

International sports and esports betting provider Beter announced today that they have teamed up with M88. The leading Asian sportsbook has decided to take advantage of Beter’s portfolio to further engage their players across the region with the addition of more than 30,000 extra global esports tournament events and 200,000 ESportsBattle matches every year.

“Here at Beter, we are convinced that collaborating with M88 is another significant step towards increasing our presence in the Asian market, which is one of our primary focuses for the next few years. We firmly believe that this partnership will prove to be prosperous and beneficial for both parties,” said Gal Ehrlich, CEO at Beter.

Beter will provide M88 with customised quarter markets that perfectly suit their players’ needs. All live streams, data, odds, and margins can easily be managed in the Beter’s Client Console.

“We’ve been interested in the type of fast content which Beter provides for some time, and we also see exactly what Beter can offer to M88 customers with live streaming of engaging ESportsBattle matches and odds for the most popular global esports tournaments. The integration and testing process proved that we found a reliable partner with top-notch solutions that will help us further enhance what we offer bettors,” said Alan Wafer, Head of Business Development at M88.

In his strategy presentation in July 2021, Gal Ehrlich emphasised that expanding into the Asian market is one of Beter’s core goals, as this region represents a promising avenue for future business growth. He also added that the company would focus on expanding its product portfolio and developing exclusive content.

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