Media Troopers brings its sports betting expertise to Peru ahead of 2026 Fifa World Cup

The 2026 Fifa World Cup, which will be played from 11 June to 19 July across the US, Canada and Mexico, is a defining moment for the global online wagering industry, and one that Media Troopers aims to help operators capitalise on.

Peru is one of LatAm’s newest regulated markets, launching in 2024. It’s home to more than 60 online operators, with its gaming regulator having granted 120 licences since the launch. In 2024, Peru’s regulated market was valued at $2.7 billion, with analysts expecting projected growth to reach $7.6 billion by 2033.

Media Troopers CEO Shmulik Segal says that Peru’s current regulated market represents the early stages of regulated sports betting in the US, noting that it currently boasts strong consumer demand and rapid operator expansion.

“Media Troopers is bringing mature-market expertise into Peru at precisely the moment the market is ready to scale,” Segal said.

By entering Peru, Media Troopers can offer its wide range of marketing and acquisition tools to operators in the region.

That includes providing operators with soccer-focused marketing channels, access to a variety of existing publishers and affiliates and localised features that help operators scale their platforms to reach a more tailored audience, increase engagement and build a trusting brand presence in the area.

Media Troopers has positioned itself as the gateway between exporting North American betting infrastructure into new, emerging markets, as it prepares for the next evolution of online wagering.