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Metric Gaming boosts Turbo Vegas with Swedish sportsbook launch

| By Guy Parsons
Deal builds on existing partnership with Turbo Vegas operator, Spiffbet AB

Challenger B2B sports betting software provider Metric Gaming has signed a deal to provide its powerful sportsbook to Turbo Vegas in Sweden and globally via their .com instance. 

The deal builds on an existing partnership with Turbo Vegas operator, Spiffbet AB, being the second venture between the two firms. 

This is Metric’s second new launch in as many weeks, following Snabbis, with both brands having a Swedish focus. Metric is fully licensed in Sweden and has considerable experience operating in the territory. 

Metric operates a modern and purpose built multi-tenant platform that allows operators a customised product internationally. There are no limits to the ways it can be configured to ensure the Sportsbook is both competitive and compliant is every jurisdiction. 

Commenting on the launch, Metric Gaming CEO Jim Supple said: “Having teamed up with us, Turbo Vegas will enjoy a bespoke product. Each customer will be served a localised offering focusing on their individual needs driven by the territory they are betting from.

“We’ve been focused on creating automated solutions that allow operators to treat their customers as individuals and Turbo Vegas customers can look forward to a unique Sportsbook experience.  Our in-play personalisation engine tailors the product in real time, allowing us to stay relevant and competitive for all players.”

Maria Boelius, COO Spiffbet AB, added: “We’re pleased to be renewing our professional relationship with Metric and are excited by the partnership. It is important Turbo Vegas can implement its own Sportsbook strategy to align with Spiffbet’s multi-brand ambitions. Metric gives us this flexibility and their platform will allow us to deploy future brands in new territories with relative ease.

“Metric’s focus on removing blockers for recreational customers ensures their Sportsbook experience is a positive one. We believe this localised and recreational focus is under served currently, with the majority of suppliers delivering a rigid product that allows the operator little ability to differentiate. We are pleased to not be facing such problems.”