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MiFinity strengthens partnership with Praxis Tech

| By iGB Freelance
MiFinity has announced the strengthening of its collaboration with cashier software giant Praxis, as the global payments provider embeds itself deeper into the Praxis payment ecosystem.

Since the successful integration of the MiFinity e-wallet into the Praxis platform in 2020, MiFinity has continued to innovate its payment solutions. As a result, it’s the fastest growing e-wallet on the market, seeing record growth in the last two years regarding customer acquisition, transactions, merchant integrations and market penetration. MiFinity has also proven itself as a global payment provider, handling transactions in 17 native currencies, over 60 local payment methods and providing a localised user experience in 20 languages.

“Our product has matured significantly since we first partnered with Praxis,” said MiFinity CEO Paul Kavanagh. “We’re doing more than ever for our merchants and customers, with highly competitive pricing for merchants and super-low fees for MiFinity e-wallet users. As a result, in 2021, we recorded 1,300% transactional growth. Our list of currencies, payment methods and services are growing continually and we’re adding new features and benefits at every opportunity.”

Amit Klatchko, co-founder and director of Praxis commented: “When we onboard a new PSP, we look for providers that add value for merchants. MiFinity has demonstrated this by continually innovating and expanding its payment services to help our merchants streamline payments and convert customers. In recognition of this, MiFinity is our PSP of the Month.”

The MiFinity e-wallet allows customers to deposit, withdraw and transfer funds securely using their preferred payment method, increasing conversion rates for merchants in sectors like igaming and forex. Merchants can also benefit from the MiFinity iFrame, which delivers a frictionless, high-converting payment journey for their players and traders. In addition, Praxis merchants can take advantage of fast-track onboarding to integrate MiFinity solutions in their Praxis cashier.

“At MiFinity, we never stand still,” added Kavanagh. “We are always looking for ways to make payments fast, simple and secure for merchants and customers and to make it a great experience. For example, EEA and UK MiFinity e-wallet users can apply for a free virtual IBAN, benefiting from zero fees when funding their e-wallet. Reducing friction in the payment cycle is advantageous for merchants who benefit from customers with more money and fewer barriers to spending.”

Together with Praxis, MiFinity plans to continue its record growth in 2022 and beyond, integrate many more merchants and exceed its 2021 successes.