NeoGames and Intralot do Brasil launch first regulated Brazilian ilottery
NeoGames SA, a technology-driven provider of end-to-end ilottery and igaming solutions, and Intralot do Brasil (also known as Saga Business Games Intelligence) announce the launch of the first regulated ilottery and online sports betting in Brazil, for Loteria Mineira, the official lottery of Brazil’s second largest state, Minas Gerais.
The launch of LotoMinas marks NeoGames’ entry into the Brazilian market and is the beginning of a multi-year turnkey project with the local lottery operator. It is NeoGames’ first cooperation with Aspire Global and BtoBet, both companies that NeoGames acquired last year, which are now part of the NeoGames group of companies.
The comprehensive digital solution in Minas Gerais is anticipated to build upon the state’s currently operating, successful retail lottery and digital keno program. NeoGames has implemented a local cloud-based solution in Brazil, with its industry-leading NeoSphere platform, a suite of e-instant games from the NeoGames Studio tailored to the local market, a range of services from Aspire Global, including CRM management and sports risk management and a complete online sports betting solution from BtoBet, including Managed Trading Services. At launch, 18 games were selected to be available for players, including the award-winning Queen of Diamonds, Instant Keno Multiplier and VIP Platinum.
“We are excited to announce this truly ground-breaking launch in the Brazilian market, marking the go-live of a state lottery in Brazil with a full ilottery and online sports betting offering. We are proud to partner with such an experienced team at Intralot do Brasil who understand the local market so well and who have built a solid operation and reputation, said NeoGames CEO, Moti Malul.
“Together we will provide online lottery and sports betting players in Minas Gerais with a first-class online gaming experience. This deal is another demonstration of how we have brought the benefits our recent strategic acquisition into play; capitalising on the online sports betting solution from BtoBet and the managed services from Aspire Global. This project truly exemplifies the strategic benefits that the NeoGames group of companies offer.”
Saga Consultoria and Intralot do Brasil CEO and owner, Sérgio Alvarenga commented: “As a market pioneer in the Brazilian lottery market, this partnership with NeoGames, one of the industry’s most innovative ilottery providers, is truly a natural fit. We’re excited to offer our players a comprehensive digital programme that will broaden and enhance the range of content and services that we offer them.
“The new modalities of online instant games and sport betting, and investments in technology are also part of the expansion plan for new states and federal licences. We are confident that this collaboration with NeoGames will advance the lottery.”