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NeoPollard Interactive enters Canadian gaming market

| By Guy Parsons
Successful launch made in partnership with the Alberta Gaming, Liquor and Cannabis Commission

NeoPollard Interactive LLC (NPi) has announced its successful launch into the Canadian market through a new agreement with the Alberta Gaming, Liquor and Cannabis Commission (AGLC). Contracted as the operator of AGLC’s programme, PlayAlberta.ca, NPi deployed its cutting-edge technology, a full suite of managed services, and its top-performing game content on 30 September, 2020.

This complex deployment marks the beginning of Alberta’s only regulated online gambling website. NPi’s advanced NeoSphere platform fulfilled AGLC’s vision to bring a world-class online gambling entertainment solution to Alberta, while ensuring flexibility for the further evolution of AGLC’s programme.

“PlayAlberta.ca is another way AGLC is implementing its promise to generate revenues for the benefit of Albertans,” said Alain Maisonneuve, president and CEO of AGLC. “AGLC is excited to work with NPi and apply their vast experience as we provide a regulated online gambling website that will offer players expanded entertainment options with integrated responsible gambling features and will generate revenue to support valuable programmes and services Albertans rely on every day.”

NPi has also implemented a full suite of managed services for AGLC ranging from revenue-generating activities to enhancing the player experience. NPi is focused on a strong customer experience, which includes customer engagement marketing and NPi’s customer support centre, which provides real-time player support through phone, chat, and email. Additionally, NPi’s compliance service enhanced its monitoring, reporting and data collection policies to comply with the rigorous reporting requirements published by Financial Transactions and Reports Analysis Centre of Canada (FINTRAC).

PlayAlberta.ca offers players a range of digital content including casino style games, plus NPi’s industry-leading eInstant games. Future offerings include lottery, a full sportsbook, poker, bingo and live table games, ensuring that PlayAlberta.ca will maintain a competitive edge throughout its evolution. The website also incorporates AGLC’s GameSense responsible gambling programme, which offers players tools and resources to make healthy and informed gambling choices.

“NPi is delighted to celebrate the launch of this exciting offering alongside our partners at AGLC,” said Liz Siver, general manager, NeoPollard Interactive. “NPi’s growth into the broader North American market exhibits how committed we are to providing the best and most profitable ilottery solutions. We look forward to continuing to evolve PlayAlberta.ca in support of returning revenue to the citizens of Alberta.”