Nolimit City lands monumental Bet365 deal

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World-leading sportsbook juggernaut inaugurates Nolimit City content launch.

Nolimit City, the multi-award-winning software supplier, has announced yet another point of growth, celebrating a pivotal deal with Bet365. The two have partnered up to announce their deal to take Nolimit City’s content on the operator’s Games vertical.

Bet365 provides first-class casino, games, poker and bingo products in addition to its market-leading sportsbook. The company is now looking towards gearing up its gaming market share and aims to grow its portfolio of studios with the addition of top-name online suppliers, including Nolimit City.

The software supplier that’s known for its cutting-edge games and off-the-cuff themes is thrilled to present its first-class games across Bet365’s immense player database.

Commenting on the announcement, Nolimit City’s CCO and MD, Malcolm Mizzi, said: “We’re left lost for words with this one! Having a direct partnership with a leading household name in the world of betting is something of immense pride and jubilation for us at house Nolimit. This shows how much we’ve grown and exceeded expectations over the years.”

A Bet365 spokesperson said: “We’re excited to welcome Nolimit City into our portfolio of innovative and cutting-edge gaming content partners. With groundbreaking in-game features built into exciting new slots, we feel that the partnership is a great fit into our exclusive games product.”