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NSoft partners with Optimove for operator portfolio

| By Laura Gumbrell

NSoft has chosen Optimove as marketing solution for its operator portfolio

The betting and gaming supplier is set to use Optimove in a bid to boost player lifetime value, boost retention rates, and significantly scale multichannel personalisation.

“We are committed to offering best-in-class CRM marketing solutions to our clients,” said Dubravko Simic, SVP of sales & business department at NSoft.

“Smart, actionable, measurable customer journeys and data-driven decisions are at the core of our ability to adapt and stay in front of the industry and competition.”

NSoft has fast-tracked the integration with Balkan Bet, a long-time NSoft client. The CRM marketing solution maximises players’ lifetime value by micro-segmenting its audience and ensuring every player is approached with a personal message across every channel.

“That is why we have decided to partner up with Optimove, the industry leader in CRM marketing solutions for successful customer journey management and business optimisation.”

Moshe Demri, GM EMEA at Optimove, continued: “We are pleased to be chosen by NSoft as their CRM marketing solution and look forward to working together on providing each of their players the utmost personalised experience.”

“We at Optimove are committed to continue fostering the blend of marketer-friendly tools, advanced AI capabilities, and scientific experimentation and measuring, that makes us the solution of choice among igaming industry leaders such as NSoft.”