Octoplay enters Georgian market through strategic partnership with Adjarabet

Octoplay has gone live in Georgia with Adjarabet, the country’s leading online gaming operator. This market entry extends Octoplay’s strategic partnership with Flutter Entertainment and follows the company’s successful rollout across multiple global markets in recent months.

Since January, the company has gone live with Paf in Finland, PokerStars in Spain and Italy, Superbet in Brazil and Novibet in Greece. This follows the company’s largest US market entry to date in Michigan, where Octoplay debuted simultaneously with BetMGM, FanDuel, Fanatics and Rush Street Interactive in December 2025.

“Launching with Adjarabet brings our content to Georgian players for the first time and marks another successful collaboration with Flutter Entertainment,” said Saba Ugrelidze, CEO at Octoplay. “This launch continues the momentum we’ve built across key markets worldwide, with five successful integrations since January alone.”

“We are pleased to partner with Octoplay and introduce their portfolio to our players,” said Avtandil Oboladze, gaming director at Adjarabet. “Having proven their quality across Flutter Entertainment’s network, Octoplay aligns with our commitment to delivering exceptional gaming experiences to Georgian players.”

Octoplay has secured active licences in 17 jurisdictions – the United Kingdom, New Jersey, Michigan, Italy, Spain, Ontario, Sweden, the Netherlands, Denmark, Belgium, Greece, Romania, Malta, Slovakia, Brazil, Finland and Georgia. This positions the company as a partner for leading operators across key international markets.