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Octoplay goes live in Italy in strategic partnership with Microgame

| By iGB content team
Collaboration marks another significant milestone for Octoplay, following recent partnerships with major operators including Kindred, Bally’s, LeoVegas Group and Sky Betting & Gaming.

Octoplay has continued its expansion in Europe by going live in Italy through a strategic partnership with Microgame, a key B2B provider in the Italian online gaming market.

Italian players will have access to Octoplay’s games through Microgame’s network of over 50 licensed operators. The launch features 10 of Octoplay’s most popular titles, including Eggsponential, Shaolin Panda Chaos Reels and Buffalo Smash. These games will be available exclusively through Microgame’s network for the next six months, reflecting Octoplay’s strategic choice to partner with a market leader for its Italian debut.

Ralitsa Georgieva, director of business development at Octoplay, commented: “Our partnership with Microgame marks a strategic step in Octoplay’s European expansion. We’re excited to bring a selection of our most popular games exclusively to the Italian market through Microgame’s extensive network.”

Marco Bedendo, general manager at Microgame, added: “As a leader in the Italian online gaming sector, we’re excited to offer Octoplay’s innovative games exclusively to our network. Our Italy-specific omnichannel platform, combined with Octoplay’s content, will enhance the entertainment experience for players across our partner network. This collaboration aligns with our commitment to technological innovation and flexible, tailored solutions for our operators.”

Octoplay’s entry into the Italian market through Microgame underscores the growing demand for its premium gaming experiences. The company’s innovative portfolio has attracted significant attention from operators across Europe, driving Octoplay’s continued growth. With active licences in Sweden, Malta, Romania, Greece, Ontario and the UK, Octoplay continues to strengthen its position in key regulated markets.

 

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