Octoplay makes US market debut through BetMGM NJ strategic partnership

This landmark entry into the United States marks a pivotal moment in Octoplay’s North American expansion strategy, bringing its premium product portfolio to American players. The strategic partnership with BetMGM establishes Octoplay’s first active US collaboration and follows the company’s recently obtained Michigan provisional licence, setting the stage for an accelerated North American rollout in 2025.

This partnership builds on Octoplay’s successful collaboration with BetMGM in Ontario, where the company first debuted Jackpot Blitz – a bespoke version of its popular jackpot system built in close collaboration with BetMGM. With active licences in the UK, Sweden, Malta, Ontario, Greece, Romania, Slovakia, Denmark, Italy, Belgium and the Netherlands, and a provisional licence in Michigan, Octoplay advances its strategic market roadmap in key jurisdictions worldwide.

“Our New Jersey launch with BetMGM represents a key milestone in our North American strategy” says Ralitsa Georgieva, director of business development at Octoplay. “This partnership connects our content with players in the largest US iGaming market, providing a foundation for our continued expansion across North America in 2025.”

Oliver Bartlett, VP of gaming, BetMGM, said: “We are pleased to partner with Octoplay for their US debut. Based on the strong performance in other markets and Octoplay’s premium game portfolio, we are confident the content will be a success in New Jersey.”

The integration with BetMGM marks a significant step in Octoplay’s North American strategy. With New Jersey serving as Octoplay’s gateway to the biggest iGaming market, the company stands ready to bring its proven European success to American players throughout 2025 and beyond.