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Oddin.gg partners with BetBoom in Russia

| By Laura Gumbrell
BetBoom to capitalise on esports boom in Russia with Oddin.gg’s solution.

BetBoom is one of the largest bookmakers in Russia. Focusing on technology and user experience, the company is now looking to capitalise on the growing interest of esports in its home country. To achieve that goal, BetBoom has entered into partnership with industry-leading esports betting solution Oddin.gg. Through this partnership, BetBoom aims to lead the region with an esports betting solution that ventures to satisfy the expectations of millions of fans.

Oddin.gg is an esports-centric provider of odds feeds and risk management solutions, as well as its proprietary and proven solution. They have signed multiple new clients in the last few months, and this will be its first relationship with an operator in Russia. Oddin.gg’s footprint is expanding quickly. The company’s solutions offer customers a truly engaging esports betting experience, appealing to the younger generations of bettors interested in esports.

“We are fully aware of the esports potential in Russia. We have an ambitious plan to become the leader of the local market in esports, but to do so, we need the best product available. This is why we’re extremely happy to partner with Oddin.gg. Its solution will allow us to offer the best products in the market.

“Oddin.gg’s technology is superior to anyone else in the industry; betting lines are available almost all the time, and there is a myriad of live markets with extensive coverage. We can’t wait to launch the products and lead the fast-growing esports market in Russia, improving our current profitability and attracting esports audiences to our sportsbook,’’ stated Petr Kipa, CMO of BetBoom.

The esports scene in Russia is already mainstream, with popular Russian teams regularly succeeding internationally in titles like CS:GO and Dota 2. It was inevitable that an established bookmaker would double down on esports and select the best offer to satisfy the demand of esports fans. With this partnership, BetBoom will be poised to lead the esports scene in Russia, while Oddin.gg continues to expand globally, establishing itself as the top esports betting provider in the industry.

“BetBoom is already one of the most successful bookmakers in Russia with significant plans for further growth,” added Marek Suchar, Managing Director at Oddin.gg. “We believe their success comes partly from listening to their users and giving them what they are looking for. Esports in Russia has been  booming for a couple of years, therefore it is only logical that BetBoom wanted to move fast, improving its solution to satisfy users’ high demands. Our solution will provide bettors with an engaging betting experience, leading to increased betting volume and, eventually, GGR. We are excited to launch our first partnership in Russia, and we couldn’t have found a better partner in this regard than BetBoom.”

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