Oddin.gg partners with BETesporte to power esports betting in Brazil
Oddin.gg, the leading global provider of B2B esports betting solutions, has partnered with BETesporte, the Pernambuco-based group behind the Lance de Sorte brand, to advance esports betting in Brazil. Through this agreement, BETesporte will integrate Oddin.gg’s comprehensive esports betting infrastructure, including its Odds Feed, esports trading and risk management services, data-driven widgets, and BetBuilder by Oddin.gg.
BETesporte has recently been fast-tracking its expansion across Brazil. Backed by growing national visibility, including sponsorship of RedeTV!’s daily sports show Bola na Rede, the brand enjoyed heavy exposure during the World Cup Qualifiers. Their current expansion into esports is expected to attract a younger, digitally native, and highly connected audience to their book.
This move aligns with BETesporte’s broader strategy to engage closely with the gaming community. In recent campaigns, BETesporte has leveraged well-known figures from the competitive scene to speak directly to the esports audience. They’ve recently signed Counter-Strike 2 icons FNX and Coldzera as brand ambassadors for the upcoming CS2 major, signalling their intent to build a consistent, long-term presence in the segment rather than just adding more betting markets to its existing portfolio.
Mauricio Lima, market lead at Oddin.gg in Brazil, stated that the company has been closely following the growth trajectory of both BETesporte and Lance de Sorte: “In Brazil, esports is already one of the largest entertainment landscapes, yet it remains under-explored by betting operations, and that is precisely where the opportunity lies. BETesporte was one of the first to treat the vertical not just as another line in their portfolio, but as the core of their next phase, investing heavily in media, content, and community relations. It is a long-term move built to last, and I am proud to lead this effort alongside them on behalf of Oddin.gg.”
Julio Santana, CMO of Lance de Sorte, added: “We see esports as a strategic opportunity to expand our operations into a rapidly growing segment that features a highly engaged community. The partnership with Oddin.gg gives us access to the technology and expertise necessary to offer a differentiated experience, aligned with the best market practices.”
The two companies also bring shared integrity mechanisms that align with the current state of esports betting in Brazil, marked by strengthening regulation, consumer protection and the pursuit of long-term sustainability.
In the first year of the regulated market, Brazil established itself as one of the largest betting hubs in the world. According to data from the Secretariat of Prizes and Bets (SPA), the licensed sector generated R$37 billion in GGR (approximately USD7 billion) in 2025, with around 25.2 million Brazilians betting on licensed platforms throughout the year. While sports betting remains the largest segment, accounting for over 56% of revenue, esports emerges as one of the primary growth avenues for the industry, driven by the natural affinity between the gaming community and the competitive universe.
Strategic products for the partnership
The partnership brings together solutions that allow operators to expand tournament coverage, offer real-time updated markets and develop more engaging user experiences. In a segment defined by dynamism and high event volume, response speed and efficient management have become decisive factors.
• Oddin.gg’s odds feed: Ensures access to continuously updated data and odds across esports competitions worldwide, allowing comprehensive coverage of the competitive scene’s top titles.
• Trading and risk management tools: Help balance financial exposure and operational efficiency, offering operators greater predictability in a rapidly expanding market.
• Widgets: Make navigation simpler and more intuitive, especially on mobile devices.
• Bet Builder: Expands customisation options, allowing users to combine different markets into a single wager according to their preferences.