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Oddin.gg partners with future betting disruptor SB22

| By Laura Gumbrell
Oddin.gg, leading global provider of esports odds feeds, risk management and iframe solutions, is happy to announce that it has entered a strategic partnership with SB22, an upcoming technology company with innovative software solutions poised to disrupt the sports betting industry.

SB22 will benefit from implementing Oddin.gg’s iframe solution, a state-of-the-art product designed to enhance sportsbooks with truly engaging esports betting offerings. SB22’s mission is to create an immersive betting experience built on a modular transactional platform.

Vladimir Jovanovic, chief operating officer at SB22 said: “We are excited to partner with Oddin.gg and offer our clients an industry-leading esports betting solution. Our selection process was especially rigorous, as SB22 is a company full of gamers ourselves. For this reason, we are more than pleased to say that Oddin.gg, thanks to its extensive esports markets coverage and truly engaging esports offering, covers everything we were looking for and much more. Being able to rely on their expertise, especially in risk management in such a constantly evolving vertical as esports, provides us with the additional comfort to fully focus on our business while still benefiting from the significant growth of esports betting.”

Marek Suchar, managing director and co-founder of Oddin.gg, commented on the new deal: “Betting is considered the next layer of viewers’ engagement, therefore a better betting experience has been and will always be the “holy grail” of the gaming world for the foreseeable future. Partnering with SB22, we see all the trademarks of a future-ready company, built to create immersive betting experiences: hunger for innovation and thinking about the evolution of the betting industry. We are looking forward to collaborating with them on the mutual challenges ahead”.

Oddin.gg is a world-leading B2B esports betting solutions provider. State-of-the-art esports betting products in the form of odds feeds, risk management and iframe deliver the most engaging esports betting package on the market. Oddin.gg’s solutions power Betway, Yolo Group, EEG, Aspire Global, Altenar, Softswiss, and many other sportsbooks and platform providers on a global scale.

Live engagement is driven by an industry-leading uptime of more than 80%, as well as the largest worldwide selection of side markets. Oddin.gg maximises its partners’ profitability by combining proprietary technology and advanced data science, including machine-learning algorithms, with years of esports trading expertise. Additionally, Oddin.gg protects its clients’ margin with a robust fraud detection system.

SB22 is a North American-based technology company with a mission to disrupt the sports betting industry with innovative, sophisticated, and industry-first solutions. The company features a modern platform designed to evolve as the needs of operators grow.

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