Oddin.gg strengthens sales leadership with Todd McCully hire
Oddin.gg has hired Todd McCully as head of sales to lead the company’s commercial strategy as it continues to scale globally.
With over a decade of senior leadership in the sports betting and data industry, McCully most recently served as head of sales, APAC at Sportradar before working as an independent consultant. His background includes driving regional expansion, managing global operator relationships and building partnerships across Australia, the United Kingdom and the wider Asia-Pacific region, as well as other international markets.
The hire follows the recent appointment of Martin Lycka as vice president of institutional affairs and reflects Oddin.gg’s continued investment in both commercial execution and regulatory engagement. With seven licences now confirmed across North America and further market expansion under way, the company is strengthening its leadership structure to support growing demand for esports betting solutions.
As head of sales, McCully will oversee Oddin.gg’s global partnership strategy, working with operators and platform providers to deploy the company’s esports betting ecosystem across multiple jurisdictions.
Todd McCully, head of sales at Oddin.gg, commented: “I’ve spent over a decade in sports betting and data, and what drew me to Oddin.gg is straightforward: they’re the clear leader in B2B esports betting with proven technology and a strong regulatory foundation. The timing is right. Markets are maturing, operators are recognising esports as a core part of their product offering and Oddin.gg has the infrastructure in place to support that growth.”
Marek Suchar, co-founder and managing director at Oddin.gg, said: “Todd’s appointment to head of sales is a significant step forward for our commercial strategy. His experience building partnerships across multiple jurisdictions, combined with his deep understanding of what operators need in regulated environments, makes him the right leader for this role. As esports betting matures globally and more markets open up, having someone with Todd’s track record will be crucial in helping our partners capitalise on the opportunities ahead.”