ONDISS launches FIRST sportsbook with City Center Online in Argentina
ONDISS has expanded its regulated online gaming platform in Argentina with the launch of FIRST’s sportsbook technology through City Center Online, one of the country’s leading licensed operators.
The integration introduces online sports betting to City Center Online’s offering following the recent authorisation of the vertical by the Santa Fe Lottery, making the operator one of the first .bet.ar brands to offer regulated online sports betting within the province.
The launch also marks FIRST’s entry into the Argentine market and further strengthens ONDISS’ position as a technology partner for operators and suppliers across Latin America’s regulated gaming sector.
Facundo Giorgi, CEO of ONDISS, said: “At ONDISS, we are committed to bringing our operators the best technology solutions from around the world. The integration of FIRST into our platform reflects that commitment and expands the opportunities available to our customers.
“FIRST’s decision to begin its expansion into Argentina alongside ONDISS reinforces our position as a strategic partner for international suppliers looking to grow in Latin America’s regulated gaming markets. We are excited about the value this partnership will bring to our operators.”
Tom Light, founder and CEO of FIRST, added: “ONDISS and City Center Online wanted technology built for real market conditions, not a feed dressed up as a sportsbook. That’s what FIRST delivers: speed, control and the product depth players in Argentina expect.”
The integration enables City Center Online to offer FIRST’s full sportsbook engine alongside its existing online casino products, broadening its entertainment portfolio while strengthening its position in Argentina’s regulated online gaming market.
For ONDISS, the partnership forms part of its wider strategy to connect international technology providers with licensed operators across Latin America, supporting the continued development of regulated online gaming through technology, innovation and strategic partnerships.
The company said the agreement also reflects its commitment to expanding the range of products available to operators while helping drive the growth of a competitive and responsible regulated gaming ecosystem in Argentina and the wider region.