Home > Company News > Tech & innovation > Palasino selects Fast Track CRM as player engagement partner

Palasino selects Fast Track CRM as player engagement partner

| By Guy Parsons

Online division of Trans World Hotels & Entertainment set to launch early next year.

Palasino, the online extension of Czech-based Trans World Hotels and Entertainment (TWHE), has announced that it will use Fast Track CRM to engage their online player base.

TWHE has more than 20 years’ operational experience in the Czech land-based casino market offering services to both Austrian and German-based players. Palasino will be an MGA-licensed brand offering casino, live casino and poker and is set to launch in early 2022 on the Pragmatic Solutions platform.

Fast Track CRM will provide the operator with the capabilities to use real-time, on-site engagements to communicate with their online players, and to use rich data and detailed segmentation to personalise the player experience.

Commenting on the partnership, Colin Stewart, CEO of Palasino, said: “Fast Track is the perfect partner to work with on our player engagement for Palasino. The platform’s real-time foundation creates exciting opportunities for on-site engagement and the existing integration with the Pragmatic Solutions platform means we are confident that we will have all the data we need to create a very personal experience for our players.”

Simon Lidzén, co-Founder and CEO of Fast Track, said: “We are excited to be part of Palasino’s launch journey and look forward to seeing how they will use our platform’s capabilities. Their vast experience in the land-based casino industry will be a great foundation to move into the online space and I’m sure they will bring some really interesting ideas from that world to how they will engage online players.”