Home > Company News > Casino & games > Pariplay joins forces with powerhouse platform provider Digitain

Pariplay joins forces with powerhouse platform provider Digitain

| By Guy Parsons
Reach of Pariplay portfolio to expand through latest partnership with leading solutions provider

Pariplay Ltd, the leading aggregator and content provider behind innovative products including the Fusion aggregation platform and the Ignite Studio development programme, has signed a deal with the award-winning, multinational igaming software solutions provider, Digitain. Through the partnership, content from Pariplay and its Ignite and Fusion products will be distributed across B2B partners of the renowned platform provider.

Digitain was founded in Armenia in 1999 as a national lottery, growing into a B2C affiliate company and finally becoming the multi-channel gaming platform that allows operators to plug in sportsbook, casino, live dealer and virtual sports, that it is today. Winner of numerous awards, Digitain has cemented itself as a premier partner of igaming operators across the globe.

Through its agreement with Digitain, which is trusted by over 75 igaming partners globally for its turnkey solutions, Pariplay will broaden the reach of its proprietary and third-party games as well as its Ignite and Fusion products, building on an already highly successful 2020 expansion strategy.

Top performing titles such as Kings of the Trident Deluxe, Dragons of the North Deluxe, Mystery Fox, Wolf Riches and Stallion Fortunes, which have already proven themselves to be worldwide player favourites, will now be made available to more markets around the world, thanks to the partnership with Digitain.

Samvel Mkrtumyan, head of external communications at Digitain, said: “This partnership with Pariplay made sense to us, since they share so many of the same core values we do in their client-orientation and passion to innovate. We look forward to reaping the benefits of their portfolio of engaging games that are so highly popular at an international level and also leveraging their cutting-edge marketing tools, to drive our own product forward.”

Adrian Bailey, managing director at Pariplay, said: “We’re very excited about this new deal with Digitain and being able to extend the reach of our own unique game content and that of our third parties through Fusion, to more players across more markets all over the world. We see our offering as an excellent fit for this global platform provider and we look forward to developing a long-term partnership with them as we continue to grow our regulated market footprint.”