Performance marketing quarterly results drive growth for Checkd Media

Technology-led sports betting specialist Checkd Group has reported substantial improvements in quarter-on-quarter performance, with Checkd Media, the group’s content and marketing arm, utilising its resources and expertise to achieve remarkable results.

Checkd Media’s sustained growth has seen it post notable results across a range of KPIs in Q2 (November 2023-January 2024).

Its organic search offering has enjoyed a 207.10% increase in organic conversions versus the previous quarter, with organic users rising by 86.57% and average monthly users now surpassing 250,000 for the first time, alongside a 106.06% increase in revenue from organic search. 

Paid media accounts increased by 204%, total revenue increased by 114% and new followers generated increased by 319%.

Checkd’s social media team also celebrated a 52% rise in followers and 122% more CPA, while accounts and stakes grew by 111% and 53% respectively. 

These enhancements demonstrate Checkd’s commitment to boosting the company’s performance across its key sites in the UK and North America.

The news ensures Checkd Media continues the strong start it has made to 2024, on the back of a record-breaking financial year that saw primary brands Footy Accumulators and FlashPicks rise by 250,000 collective followers.

Alex Beecham, managing director at Checkd Media, said: “Since the back end of 2023, Checkd has undertaken a renewed approach to the performance marketing channels with the bolstering of new strategic senior appointments in this area.

“What we are now seeing is the beginning of this strategy across organic search, paid and social media with some of our best-ever results being driven, with record monthly traffic and conversions being driven to the Checkd brands and partnered bookmakers.

“We are confident that the results off the back of this strategy are just the start of an impressive 2024 and we are already seeing results build on this momentum ahead of some of the biggest events in our calendar like Cheltenham and the Euros.”