Peter & Sons enters Lithuania through Betsson partnership

Betsson is one of the most established names in online betting and gaming, with roots dating back to 1963 and a strong presence across multiple regulated markets. In Lithuania, the group has built its position through a local brand journey and has now evolved under the Betsson name as part of the company’s wider global brand strategy.

The partnership marks both a new market entry for Peter & Sons and a further expansion of its collaboration with Betsson. Lithuanian players will gain access to a selection of the studio’s titles, such as Ghost Father Awakened, Zombie Road, Barbarossa: Dragon Empire and others.

Lithuania has become one of the Baltics’ most structured and transparent gaming markets, with a regulated framework focused on licensed operations, consumer protection and responsible growth. By expanding with Betsson into Lithuania, the studio strengthens its European footprint while bringing its distinctive creative direction, recognisable mechanics and storytelling-led approach to a new audience in the Baltics.

Yann Bautista, founder and commercial director at Peter & Sons, said: “Entering Lithuania with Betsson is an exciting step for Peter & Sons. This launch combines two important parts of our growth strategy: opening a new regulated market and expanding with an operator we already know and value. Betsson has a strong international reputation and a meaningful local presence in Lithuania, making them an excellent partner for introducing our games to players in the market.”

Aurimas Silys, managing director at Betsson added: “We are pleased to welcome Peter & Sons to our Lithuanian casino offering as we continue expanding the range of high-quality content available to our players. Their games stand out for their distinctive art direction, original themes and engaging mechanics, making them a strong addition to our portfolio. We look forward to bringing their titles to Betsson players in Lithuania.”