Peter & Sons goes live in Alberta with BVGroup’s BetVictor
BetVictor, part of BVGroup, is a long-established online betting and gaming operator with a strong heritage in sportsbook, casino and bingo. The brand is currently live with Peter & Sons in the UK, and the Alberta launch builds on that existing collaboration by bringing the studio’s portfolio to another regulated market through a trusted operator partner.
Alberta has quickly become one of Canada’s most closely watched iGaming markets, opening new opportunities for licensed operators, suppliers and content studios following the success of regulated online gaming in Ontario. Through the BetVictor launch, players in Alberta can now access Peter & Sons titles, introducing more audiences to the studio’s distinctive mix of handcrafted visuals, memorable characters and mechanics built with personality.
Renowned for its catalogue of unique slot titles, offbeat humour and meticulously crafted game worlds, Peter & Sons continues to expand across regulated jurisdictions worldwide. Going live with BetVictor in Alberta marks another important step in the studio’s North American growth strategy, while reinforcing a partnership already active in the UK and now extended into a new Canadian province.
Yann Bautista, founder and commercial director at Peter & Sons, said: “Going live with BetVictor in Alberta is an exciting step for Peter & Sons and a strong continuation of a relationship already active in the UK. Alberta is a major new chapter for regulated iGaming in Canada, and we are proud to bring our games to the market with an operator that understands both casino entertainment and responsible growth. This launch gives more players access to the worlds, characters and mechanics that define our studio.”
Dayle Fenton, head of casino at BVGroup added: “We are pleased to extend our relationship with Peter & Sons into Alberta as we continue expanding the range of high-quality casino content available to our players. Their games bring a distinctive visual identity, original themes and engaging mechanics to our portfolio, and we look forward to building on the success of our collaboration across multiple regulated markets.”