Playson expands in the Baltic region with OlyBet partnership

Leading supplier increases presence in Estonian and Latvian markets

As part of the latest partnership, Playson will integrate its much-loved games portfolio onto OlyBet’s Estonian and Latvian websites, giving local players access to exciting titles Fruit Megaways, Burning Wins x2 and Wolf Power Megaways.

The deal allows Playson to expand its foothold in both Latvian and Estonian markets, providing the company with a wider player reach in the Baltic region and increasing its overall European foothold.

This multi-market integration allows Playson to meet its rapid expansion goals with ease, as highlighted in the company’s new brand identity announcement.

Blanka Homor, sales director at Playson, said: “We’re delighted to have a reached an agreement with OlyBet, allowing us to deliver our high quality digital casino content to more players in Latvia and Estonia.

“As part our refreshed brand identity, which includes a renewed focus on expanding our presence across Europe, growing in two markets from one deal is a pleasant and important outcome.”

Tomas Graham, chief performance officer at OlyBet, added: “We’re excited to offer Playson’s amazing games as part of our product offering, their thrilling titles are guaranteed to offer hours of fun.”