Playson lands content deal with Rank Group to strengthen UK presence

Playson, the fast-growing digital entertainment supplier, has tightened its grip on the UK market through a deal to supply its renowned games portfolio to UK operator Rank Group. 

The partnership with one of the market’s leading operator groups follows a strong year of growth in the market. As part of the agreement, Rank Group will now have access to Playson’s leading titles including Coin Strike: Hold and Win, Royal Coins 2: Hold and Win and Energy Coins: Hold and Win. 

Founded in 1937, Rank Group has grown to become the largest casino operator in Great Britain with leading brands Mecca and Grosvenor under its umbrella. 

Playson continues to strengthen its European footprint and the latest integration, which is being made via Pariplay’s Fusion platform, underlines the supplier’s commitment to establishing itself within highly mature regulated markets. 

Paul McInnes, sales manager at Playson, said: “We are thrilled to enjoy further growth in the UK with this major partnership and continue to offer our unparalleled array of slots to players across Europe. 

“We are confident that with Rank Group’s significance presence in the market, combined with our stimulating and graphically driven slots, this latest partnership will deliver business growth for both organisations.” 

Nolan Frendo, casino games manager at Rank Group, said: “Playson’s slots are in high demand across the UK and Europe, and we are delighted to integrate a selection of their games across Rank Group’s iconic brands. 

“We are sure our players will enjoy discovering the Playson slots we now offer and look forward to discovering what the future holds for our partnership.”