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Playson marches on in Italy with William Hill

| By Guy Parsons
Supplier boosts reach with high-profile operator.

Casino games and software developer Playson has announced a deal to provide the prominent operator William Hill with its content. 

The supplier’s enthralling suite of hits, including long-time fan-favourites such as Buffalo Power Megaways, Royal Coins: Hold and Win and Diamond Fortunator: Hold and Win, will be integrated with William Hill’s Italian market offering. 

The widely renowned operator will also benefit from access to Playson’s retention-boosting collection of integration-free engagement tools, comprising jackpots, tournaments, feature trigger and free spins. 

The games studio has further strengthened its ever-growing Italian footprint during 2021, with a string of tier-one commercial agreements allowing it to entertain local players with its widely acclaimed content portfolio. 

Blanka Homor, sales director at Playson, said: “We are thrilled to team up with one of the industry’s best-known operators in William Hill, in a move that solidifies our strong position within the crucial Italian market. 

“Our player reach continues to grow across Europe and beyond, after racking up a range of major commercial deals and new market entries during recent months.”