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Playson strengthens Italian presence with Blox Limited

| By Robin Harrison
Supplier boosts reach in critical European market

Casino software developer Playson has announced a partnership with the Italy-based platform provider, Blox Limited.

The agreement allows the brand, which is part of Blue Ocean Gaming, to distribute Playson titles such as Buffalo Power: Hold and Win, Zeus: Thunder Reels and the recently launched Solar King across its operator network.

As part of the deal, the Italian-licensed platform provider can also deploy Playson’s integration-free engagement tools, including Network Tournaments, Jackpots and Free Spins, which have been proven to enhance player retention.

The agreement extends the games studio’s player reach in the regulated market of Italy, where the company has cemented its credentials with a string of key operator partnerships.

Blanka Homor, sales director at Playson, said: “We are delighted to join forces with Blox Limited in a move which will help our games continue to be enjoyed by an audience that is constantly expanding in Italy and beyond.

“Our critically acclaimed collection of slots, which is complemented by a world class suite of engagement tools, will undoubtedly be well received by the company’s clients and their players.”
Karl Grech, CCO at Blox Limited, added: “We’ve been very impressed with Playson’s high-quality content offering for a long time now, so it’s great to include the provider in our own plans as we look to execute on an ambitious set of objectives for 2021.
“We’re excited to introduce the cutting-edge supplier’s games and promotional features to our clients and have no doubt that its catalogue will continue to be a hit.”