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Playson takes LatAm growth to new level with King Deportes

| By Elena Carruthers

Casino games and software developer Playson has announced an agreement to provide the Venezuela-based operator King Deportes with its gaming suite

The supplier’s widely recognised slot titles will be directly integrated with the popular sportsbook and casino, in a move that further cements its rapid and far-reaching growth in markets across Latin America.

The deal enables King Deportes to introduce its customers to engaging Playson releases such as Golden Hand, Solar Temple and Legend of Cleopatra Megaways, the provider’s first game to include that classic mechanic.

The widely recognised content studio’s latest commercial partnership further bolsters its consistent continental expansion, following shortly on from its recent debut in the important regional market of Paraguay.

Blanka Homor, sales director at Playson, said: “Our presence in Latin America has only grown stronger over the course of 2021, thanks in large part to key strategic alliances such as this agreement with King Deportes.

“We look forward to working with the operator, and to introducing even further regional audiences to our impressively successful portfolio of slots.”

Luis Lizarazo, CEO at King Deportes, said: “We are delighted to be linking up with Playson in a deal that helps to take our outstanding customer offering up another notch.

“We have no doubt that such comprehensive partnerships will play a crucial role in building on the strong momentum we have generated in recent weeks and months.”

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