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Pragmatic Play Bingo goes live with Bet365 as key partnership broadens

| By Rochelle Piggot
Pragmatic Play, a leading multi-product supplier to the igaming industry, has seen its bingo content roll out with Bet365, extending its strategic partnership with the major operating giant.

Following a landmark agreement in May 2022 to supply its slots library, Pragmatic Play’s award-winning bingo product is now set to become available to players via Bet365’s lobby. 

Initially live in the United Kingdom and Bet365 global market, the deal will see Pragmatic Play’s offering go live across other countries in the near future.

The new agreement extension sees the key operator’s customers now able to enjoy Pragmatic Play’s extensive suite of industry-leading Bingo variants, including classic variants such as 90 and 75 ball, as well as the innovative Drop Pots and the seasonal Pumpkin Blast, in addition to the upcoming exclusive game, Diamond Dazzle.

Bet365 is one of the world’s largest operators and this expansion marks another significant step in Pragmatic Play’s global growth ambitions. 

Claire McDaid, VP of bingo at Pragmatic Play, said: “Partnering with a powerhouse such as Bet365 represents a considerable milestone in our development of the sector. We are honoured that this highly regarded and reputable brand has joined the Pragmatic Play bingo network.

“Now proudly supplying both slots and bingo to one of the most renowned names in the business is a crucial strengthening of our profile and strengthens our offering as a multi-vertical provider. The opportunity to place our games in front of a huge number of new players is an incredible boost to our global growth ambitions and we couldn’t be more pleased.”

A Bet365 spokesperson said: “Pragmatic Play’s breadth of content needs little introduction to today’s discerning players and, as such, we’re delighted to be able to offer its bingo portfolio as well as its slots.

“Bet365 offers a first-class betting and gambling entertainment experience and the new bingo suite at our disposal fits in perfectly with the quality that we provide to our players.”

Pragmatic Play currently produces up to seven slot titles a month, while also delivering live casino, virtual sports and bingo games as part of its multi-product portfolio, available through one single API.