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Pragmatic Play expands Videoslots agreement to include live casino offering

| By Guy Parsons
Provider builds on existing partnership with wide range of live casino content

Pragmatic Play, a leading content provider to the gaming industry, has built on its existing partnership with Videoslots with the addition of live casino content.

Amongst the titles now available to Videoslots’ players are baccarat, Mega Sic Bo and blackjack, as well as various localised versions of roulette. On top of the live dealer products, the operator will also offer Pragmatic Play’s first game show, Mega Wheel. 

The live casino vertical has seen its popularity rise of late, with new players trying their hand at casino titles when sports betting content was limited. Videoslots’ provision of Pragmatic Play’s live dealer games will ensure these customers are serviced with content that’s been shown to drive engagement and retention.

Yossi Barzely, chief business development officer at Pragmatic Play said: “Live Casino has become an increasingly important vertical to operators in recent months, so we’re delighted to bring our popular suite of studio games to Videoslots’ innovative casino environment.

“The casino’s players will find our content engaging and easy to use, and we’re confident that it will complement Videoslots’ extensive casino catalogue well.”

William Ahlberg, head of commercials at Videoslots, said: “Our players are always looking for premium, varied casino content and we’re sure that Pragmatic Play’s live casino games will fit that brief well. We’ve seen strong uptake of the vertical in recent months, with players enjoying the personal touch and an alternative to RNG-led titles.”

Extending its existing partnership with Videoslots shows Pragmatic Play’s value as a games supplier. Its content is easily integrated via a single API and is proven to drive casino revenue across all verticals.

Pragmatic Play currently delivers up to five new slot titles a month, as well as an extensive range of Live Casino and Bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration. 

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