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Pragmatic Play goes live with Broadway Gaming after landmark bingo deal

| By Guy Parsons
Operator of one of the largest UK bingo networks will use Pragmatic Play as sole bingo provider for its entire player network

Pragmatic Play, leading content provider to the gaming industry, has taken its bingo product live with Broadway Gaming, operator of one of the major UK bingo networks.

Broadway Gaming started its journey back in 2010 and has built a strong, loyal customer base. The company will be offering the Pragmatic Play bingo product on all five of its bingo sites, including its primary brand Butlers Bingo.

Melissa Summerfield, CCO at Pragmatic Play, said: “We’re thrilled to see our products live with one of the most prominent bingo operators in the UK market. Being selected by Broadway, from a range of suppliers, to be their exclusive bingo provider is yet another impressive landmark for the performance of our product and a recognition of the innovation and hard work we’ve put into the development of this vertical. We are quickly becoming the go-to Bingo provider for the industry with deals recently closed such as SkillOnNet’s PlayOJO, Lottoland, LeoVegas and more.

“Broadway Gaming is known for having a substantial, loyal player base who expect a high-quality gaming experience and this partnership will enhance that further.”

David Butler, CEO at Broadway Gaming, said: “After evaluating many products and many providers, taking Pragmatic Play’s bingo offering through a direct integration was the best decision and represents an important step for us. Our players expect high-quality games, and we’re sure that Pragmatic Play’s products will exceed our, and their expectations. We can’t wait to see how the games will perform with our brands and on our network.” 

Pragmatic Play’s bingo offering is an all-encompassing one, including a market-leading number of variants such as 90, 80, 75, 50 and 30-ball.

The supplier recently launched a new, exclusive variant – Bingo Blast. This mobile-first game is a redesign of the classic bingo experience in a fresh, modern manner. A game of Bingo Blast is 3-4 times faster than the average 90-ball bingo game, making it ideal for playing on the go. The launch marks the start of a truly innovative period for its bingo product and roadmap. The entire vertical has recently been recognised at this year’s edition of Which Bingo Awards as the best bingo software currently available on the market.

The deal further establishes Pragmatic Play’s position as a multi-product supplier within the most important regulated markets around the globe. Pragmatic Play currently produces up to five new slot titles a month, as well as delivering live casino and bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.