Pragmatic Play seals live casino direct integration with Kindred
Deal enhances strong existing relationship between industry heavyweights
Pragmatic Play, a leading content provider to the gaming industry, has finalised the direct integration of its live casino portfolio with leading operator group, Kindred. This new deal enhances an already robust partnership between the two, with the Nordic operator previously integrating Pragmatic Play’s slots.
Kindred will now have direct access to the supplier’s acclaimed live casino portfolio which has seen amazing success after the launch of the new blackjack and roulette azure tables, the ever-popular baccarat and speed baccarat, as well as the company’s first game show, Mega Wheel.
Commenting on the announcement, Lena Yasir, vice president at Pragmatic Play, said: “Kindred is one of the largest operator groups in the world and we are thrilled to share our products and innovations with them.
“Direct integration allows us to share innovative products, while delivering a chance for big prizes and higher enjoyment to the operator’s players. We continued getting impressive results from our live casino portfolio and we’re eager to see how they will perform with Kindred.”
Cristiano Blanco, head of gaming at Kindred, said: “Throughout our existing partnership, the stellar work ethic of Pragmatic Play has been rewarding for both parties, and the direct integration of their live casino portfolio will allow us to align even closer.
“We know that their state-of-the-art products will entertain our customers for years to come.”
Pragmatic Play releases up to five slots every month, while also delivering live casino and bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.