Pragmatic Play takes its slots live with Betway
Betway will also be equipped with Enhance, Pragmatic Play’s innovative suite of gamification tools
Pragmatic Play, a leading game content provider to the gaming industry, has taken its slot offering live with the prominent global operator Betway.
Players using the online casino and sportsbook can now enjoy the supplier’s full slot catalogue, including recent hits Cowboys Gold and Christmas Carol Megaways, as well as the multi-award-winning classic, Wolf Gold.
The developer will also equip Betway with Enhance, Pragmatic Play’s innovative suite of gamification tools, which is proven to significantly boost player engagement and drive customer retention for partners across the globe.
Pragmatic Play’s latest commercial agreement caps a successful period for the studio, which has gone from strength to strength after signing a string of high-profile commercial deals with a range of leading operators.
Commenting on the announcement, Yossi Barzely, chief business development officer at Pragmatic Play, said: “Betway has a proven track record of providing world-class entertainment experiences to an extensive customer base, so it’s fantastic to have such a widely renowned operator on board.
“We feel confident that our enthralling slot collection, which caters to the full range of experience levels, will prove a hit with its players in the period to come.”
Paul Adkins, marketing and operations director at Betway, said: “As well as proving popular with a variety of different audiences, Pragmatic Play’s immersive slots have won deserved plaudits from across our industry, so we are thrilled to have partnered with such a dynamic supplier.
“We look forward to cultivating a fruitful relationship with the provider and cannot wait to introduce its games to our customers, with whom they will undoubtedly be a hit.”
Pragmatic Play currently produces up to five new slot titles a month, as well as delivering live casino and bingo products through its multi-vertical offering. The company’s entire portfolio is available through a single API integration.