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Pragmatic Solutions teams with BlueRibbon to drive player engagement

| By Aaron Noy

In a move to further strengthen its reputation as a top provider of proprietary core technology solutions to igaming operators, Pragmatic Solutions, sister-company to industry content leader Pragmatic Play, will pre-integrate BlueRibbon’s Player Engagement software on to its leading igaming platform. This addition allows Pragmatic Solutions partner operators working with Pragmatic Solutions the ability to create bespoke, content-agnostic jackpots across regulated markets, while substantially adding a new level of excitement and anticipation during game play to drive their competitive edge and enhance the user experience.

Integrated to the Pragmatic Solutions igaming platform seamlessly, the robust BlueRibbon Player Engagement software boosts player loyalty and brand differentiation, giving Pragmatic Solutions operators the power to create bespoke jackpot solutions tailored to their needs of their clients, and reaffirms BlueRibbon as an integral partner to lead the next level of gaming solutions with its product-agnostic, real-time gamification tools.

Commenting on the announcement, Ashley Lang, CEO of Pragmatic Solutions, said: “We are always looking to integrate the leading and most innovative content and service providers to our platform. The BlueRibbon jackpot software provides flexibility for our clients to enhance their promotional campaigns and increase player engagement. Today’s casino operators invest heavily in customer acquisition and look for every advantage to improve conversion, retention, engagement and player lifetime value. It is our goal to deliver the technology to allow our clients to outperform their competition. Our integration with BlueRibbon is another example of this commitment to our customers.”

Amir Askarov, co-founder and CEO of BlueRibbon, said: “Pragmatic Solutions is an important integration for BlueRibbon. The network of operators whose businesses run on the Pragmatic Solutions igaming platform is rapidly growing and by being pre-integrated we will be able to offer our custom-built marketing solutions to more of today’s leading operators faster. As like-minded partners, we look forward to supporting Pragmatic Solutions customers through our products.”