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Pronet Gaming signs deal with UltraPlay

| By Guy Parsons
Platform provider to diversify platform offering with esports content

Next-generation platform provider Pronet Gaming has teamed up with UltraPlay to integrate the supplier’s leading esports betting product.  

The deal will enable Pronet Gaming to offer a top-class portfolio of more than 34 esports titles, with over 6,000 pre-match events, 5,500 live events and a selection of more than 200 markets. 

The partnership further diversifies the range of content available through Pronet’s platform, which offers one of the most extensive collection of casino games on the market from more than 70 suppliers, alongside its fully customisable sportsbook solution. 

Bobby Longhurst, Pronet Gaming CCO, said: “Over the last six months esports has come to the fore as a major revenue driver in the industry and a key tool for attracting new demographics. 

“Integrating UltraPlay’s world-class esports product will enhance the variety of content we offer our operator partners and meet demands for new and engaging betting options.”

Mario Ovcharov, UltraPlay CEO, said: “UltraPlay and Pronet Gaming share a common mission to position operators as market leaders by providing them with cutting-edge technology, extensive knowledge and experience, so that they have an optimal business solution.  

“We are positive about the iframe integration of our multi-awarded esports product to Pronet Gaming and expect this could be the first of many successful projects together.”