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Push Gaming strikes landmark deal with Bet365

| By iGB Editorial Team
B2B gaming supplier inks significant partnership agreement with operating giant.

The new deal will see Push provide its entire portfolio of slots to the leading brand. This will be delivered alongside established flagship games such as the Fat series, Big Bamboo, Razor Shark and Jammin Jars.

The highlight of several key commercial deals that Push has completed as it moves into H2, this new agreement will see content go live with Bet365 in multiple territories.

Commenting on thew news, Fiona Hickey, director of new business and markets at Push Gaming, said: “Getting a deal of this magnitude over the line is fantastic news for Push and our growth plans. It’s a brand that needs little introduction and is a sign of our current ambitions as we continue to expand where players can enjoy our titles.

“We’re excited about the future roadmap for the number of games we are bringing to a greater number of markets so it’s vitally important that we have our titles live with as many tier-one operators as possible.”

A Bet365 spokesperson said: “We’re thrilled to welcome Push Gaming in to our portfolio of cutting- edge gaming content partners.

“Push has enjoyed a remarkable rise as a studio, and the quality of its games is the main driver of that, so the partnership should be a great fit into our games product.

“The likes of Razor Shark and Jammin Jars will be a valuable addition to the breadth of incredible entertainment we already offer and we’ll have a keen eye on what else Push brings to the table going forward.”