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Quixant announces rebrand and launch of Quixant Hub

| By Laura Gumbrell
Quixant unveils a new corporate brand and improved customer product and support platform, reflecting its continuous evolution and pursuit to enable customers to deliver the ultimate gaming experiences.

Quixant unveils a new corporate brand and improved customer product and support platform, reflecting its continuous evolution and pursuit to enable customers to receive the ultimate gaming experience.

Quixant has announced a corporate rebrand, with a new logo, visual identity, and an enhanced product and support platform, the Quixant Hub. Over the past 12 months, Quixant has undergone a complete brand refresh to reflect its position as a market-leading, innovative, and forward-thinking specialist technology provider to the gaming industry, constantly enhancing its product, service, and support offering. 

Quixant is exclusively focused on the gaming industry- through concentrating on the one vertical it means that there are no alternative markets and conflicting priorities to distract its product development roadmap. Constantly investing in gaming specific technology and solutions, Quixant developed its range of next-generation IQ, IQON and QMAX gaming hardware platforms. A host of game optimising software solutions included as standard on all Quixant platforms and diversified to offer a range of bespoke and highly customisable cabinets for the video lottery and sports betting industries. Launching the new brand identity marks another major milestone for Quixant and its segway into the next stage of the company’s progression.

The Quixant Hub has been designed to deliver a brilliant customer experience for their current and new customers, expanding existing products, support, and ticketing platforms. Designed to be ever more user friendly and accessible, it provides a seamless onboarding experience, giving users insights into Quixant’s next-generation hardware and software solutions, unrivalled technical support, and unlimited access to Quixant’s technical documentation, drivers, libraries and software, and firmware updates.

Duncan Faithfull, EVP and CCO at Quixant commented: “The rebrand and launch of the new Quixant Hub reflect how Quixant has endlessly evolved in recent years and our continued efforts to provide customers with the best possible products, solutions, and services.”

“As Quixant continues to look ahead, having a strong and iconic brand identity is critical to us, ensuring it reflects our position as an innovative and enabling technology provider and a reliable outsourcing partner. The logo captures the notion of power, performance, and connectedness, which are at the heart of the Quixant offering” he reflected. 

Faithfull continued: “Developed with a deep, in-house understanding of the requirements and regulations of the gaming universe, and available via a variety of commercial models, we provide powerful and reliable gaming hardware platforms, cabinets and software solutions with endless possibilities so our customers can focus on creating the best games on the planet.”

“Quixant not only prides itself in developing quality products but in the support, collaboration, and guidance offered to customers. With a team of in-house gaming experts, our global support and partnership management, and flexible commercial and supply chain solutions make Quixant a reliable extension to our customers’ teams.  At a time when global component markets and their supply chains are in a state of crisis, Quixant is using all of its engineering expertise and supply chain knowledge to ensure its customers’ product requirements are met.”  

“The Quixant Hub is the next stage of delivering a brilliant customer experience, expediating the processing of support tickets, product enquires and evaluations and providing instant access to a wealth of resources that aid and accelerate their game design and delivery process” Faithfull summarised.