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Reel Life Games joins booming YG Masters programme

| By Guy Parsons
YG Masters programme expanded by US-studio addition

Yggdrasil, the leading worldwide publisher of online gambling content, has bolstered its YG Masters programme by adding US-based studio Reel Life Games.

By joining the YG Masters programme, Reel Life Games will have access to Yggdrasil’s technology to develop content and use the supplier’s extensive operator network to ensure rapid distribution across global markets. 

Yggdrasil’s groundbreaking Game Adaptation Tools & Interface (GATI) technology powers the programme, giving partners access to a preconfigured, regulation-ready development toolkit to design games.  

Recently founded by land-based casino veterans with experience creating successful and evergreen slot themes, Chicago-based Reel Life Games’ global vision is to deliver novel, entertaining experiences to players around the world.

By becoming a YG Masters partner, Reel Life Games will be able to swiftly launch new gaming content and significantly grow its business and reach. 

Stuart McCarthy, head of partner programmes at Yggdrasil, said: “Reel Life Games has a vision that matches our own – to create games that people love to play. This makes them the ideal partner and we are excited about them joining the YG Masters programme and using GATI to take their business to new heights. 

“We pride ourselves on partnering with global studios with local expertise such as Reel Life Games as this gives us a 360-degree perspective on player preferences. As a result, the games created via YG Masters appeal to a wide demographic of international players.”  

Andy Kniaz, CEO of Reel Life Games, said: “We are incredibly pleased to partner with Yggdrasil to launch our forthcoming titles. The YG Masters programme and their established GATI technology will help us focus on creating great games while we scale our business through their amazing distribution network and attractive promotions. 

“We are a company looking to rapidly enter new markets and Yggdrasil offers us industry-leading support and an accelerated timeline for growth. We couldn’t be happier to join the programme.”