Relax Gaming continues rapid expansion with 32Red partnership
Relax Gaming, the igaming aggregator and supplier of unique content, has signed a deal to launch a collection of its premium proprietary and third-party online casino content with 32Red.
The new agreement gives the reputable operator access to Relax Gaming’s ever-expanding library of in-house developed games, including popular titles Temple Tumble and Money Train, as well as its latest high performer, La Fiesta.
Owned by Kindred Group, a longstanding partner of Relax, 32Red is one of the UK’s most well-established gaming companies, offering casino and slots entertainment along with a wide array of table games.
Showcasing Relax’s ethos on open collaboration, and in demonstration of Microgaming’s customer-first approach, the two suppliers are working side-by-side to complete the integration, resulting in a seamless process that could pave the way for future joint efforts.
Daniel Eskola, Relax Gaming CCO, said: “32Red is a key player in the UK market and we’re pleased with the smooth, collaborative process we’ve shared with Microgaming and their teams so far.
“We’re excited to offer our innovative and engaging content to select Microgaming clients. Our flexibility and quick integration have played an integral part in our rapid expansion over the last 12 months, and we look forward to another great launch with a top-tier operator.”
Leon Thomas, commercial director at Microgaming, added: “Microgaming is delighted to support 32Red with this integration, ensuring fast access to an even wider selection of content for a much-valued and respected partner. Great to work so openly and constructively with the team at Relax.”
Neil Banbury, UK general manager for Kindred, parent company of 32Red, said: “Delivering the best games to our customers is paramount here at 32Red, and Relax Gaming’s content provides us with a host of casino games that will further enhance our strong offering.
“With its expanding portfolio of quality in-house titles, including Temple Tumble and Money Train, this partnership will allow us to engage our players in a safe and secure environment and attract new audiences with exciting additions to our portfolio.”
Relax Gaming has been supplying the industry’s leading operators for over 10 years, now offering a portfolio of over 1,000 casino games. Its collection includes high-quality content from selected Silver Bullet studios and Powered By partners, together with innovative proprietary products.