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Resorts Digital Gaming partners with Enteractive

| By iGB Editorial Team
The agreement aims to boost player conversion and reactivation in US markets.
Resorts Digital_Enteractive_header image

Enteractive, the industry leader in player reactivation and retention for the sports betting and igaming sector, has formed a new alliance with leading US operator Resorts Digital Gaming to run campaigns in licensed US jurisdictions such as New Jersey.

The partnership will see Enteractive implement their award-winning campaigns for the Resorts and Mohegan Sun brands in NJ, with a focus on the activation of registered non-funded player accounts (RNFs) to reduce registration churn, as well as reactivation campaigns to bring back lapsed players.

Leveraging Enteractive’s cutting-edge (Re)Activation Cloud platform, Resorts will work with Enteractive’s expert agents, who will engage with players via one-on-one conversations by phone. This tried and tested approach complements Resorts’ existing CRM activities and is a proven way to convert more deposits from RNFs while also implementing responsible gambling best practices.

Ed Andrewes, CEO at Resorts, commented: “Our team is extremely excited about collaborating with Enteractive and its innovative player engagement strategies. This partnership will set us apart from our competitors and show our players that we value the experience they have with Resorts Digital Gaming. We’re excited to see the positive outcomes of this joint effort.”

Andrew Foster, Enteractive’s chief business officer, added: “Our primary goal is to facilitate direct communication between igaming companies and their players using genuine one-on-one interactions. With the aid of our highly skilled team of local US call agents, we are certain that Resorts can increase their results in player conversions and reactivations.”

Enteractive’s native-speaking call agents support igaming brands across every time zone. In 2022, Enteractive engaged with more than 6.5 million players, generating over €51 million for global operators.

Foster concluded: “Brands that wish to improve their players’ experience and boost financial gains at the same time will find Enteractive’s sustainable, personalised approach the secret sauce they’ve been looking for.”