RubyPlay partners with BetWarrior to amplify growth in Argentina
Innovative B2B igaming development studio RubyPlay has launched its content offering in Argentina with BetWarrior, strengthening the company’s long term expansion strategy in Latin America.
The partnership with BetWarrior sees Rubyplay’s in-demand games, including the popular Immortal Ways series and latest release Mad Hit Supernova, added to the leading sports betting and online casino platform in Argentina.
The integration of Rubyplay’s portfolio has first gone live in Buenos Aires City, with expansion into other major Argentinian provinces including Buenos Aires province and Mendoza to follow shortly.
Partnering with BetWarrior highlights RubyPlay’s commitment to providing exceptional entertainment to operators in Argentina, with the studio’s immersive content already proving popular with players across Latin America.
BetWarrior is increasingly growing its presence in Argentina, with the operator securing official sponsorship of the Argentine soccer team and Las Leonas, Argentina’s national hockey team as well as recently being title sponsors for the 2024 Argentine Open of Tennis.
Dr Eyal Loz, chief product officer at RubyPlay, said: “RubyPlay’s strategic collaboration with BetWarrior welcomes a new era of growth for us and follows numerous recent deals in Latin America bolstering our presence in the region.
“Entering Argentina through BetWarrior will propel us forward with innovative igaming experiences tailored for Latin American players.”
Santiago Gándara, marketing director at BetWarrior, added: “RubyPlay’s portfolio is an exciting addition to our growing online offering and we are thrilled to be working alongside them to mutually expand across the region.
“Teaming up with RubyPlay exemplifies our unwavering dedication to fortify our presence in Latin America, hosting more regionalised content on our platform to appeal to a growing number of players and continue to push the boundaries of offering unrivalled igaming entertainment across Argentina.”