RubyPlay partners with Fanatics Casino in New Jersey
RubyPlay, a studio-based layered content ecosystem, has partnered with Fanatics Casino, bringing its content to the operator’s New Jersey platform.
The partnership sees a selection of RubyPlay’s titles go live in the Garden State, including Mad Hit Mr Coin, Immortal Ways Magic Gems, and Mad Hit Diamonds, giving Fanatics Casino’s fast-expanding player base access to some of the studio’s most established titles.
New Jersey is one of the US’ longest-established regulated iGaming markets and remains an important part of RubyPlay’s North American growth strategy, following the company’s initial entry into the state in early 2025.
The partnership with Fanatics Casino further strengthens the supplier’s presence across the country, bringing its games to a broad and highly engaged player base.
Dima Reiderman, CCO at RubyPlay, said: “Partnering with Fanatics Casino is a prime example of how we are growing in North America with Tier-1 brands. Expanding in New Jersey, where we first launched in the US, makes this a particularly meaningful step and reinforces our commitment to building long-term, high-value operator relationships in key regulated markets.
“Our approach is centred around a layered content ecosystem, built to support sustained engagement and performance over time. For operators like Fanatics Casino, this means access to a broader and more flexible content strategy, shaped by multiple studios, including Koala Games, Mad Hat Games, xSlots and Firerose, each focused on specific markets and audiences. As the North American market continues to evolve, that adaptability is becoming increasingly important and partnerships like this highlight how our model is resonating with leading brands.”
Kieron Shaw, sr. manager, casino content for Fanatics Betting and Gaming, added: “RubyPlay’s studio-led model provides a framework for deeper, longer-term player engagement, which is exactly what we are looking to achieve as we continue to build out our offering. Bringing renowned series like Mad Hit and Immortal Ways to our New Jersey customers is an exciting step, and we see strong potential in the partnership moving forward.”
Available only in Michigan, New Jersey, Pennsylvania and West Virginia, the Fanatics Casino app can be downloaded on iOS and Android or played online here. Fanatics Casino players can explore a wide array of classic and modern casino games, including slots, blackjack, roulette, and video poker. For exciting casino content please follow the Fanatics Casino on Instagram, X and Facebook.
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