RubyPlay strengthens Dutch market reach in partnership with Play North

RubyPlay, an innovative B2B igaming development studio, has secured an agreement with Play North to deliver its content to the operator group in the Netherlands.

Through this new collaboration, RubyPlay’s diverse portfolio of unique games has gone live with Play North’s Dutch-facing casino brand Kansino, including the widely recognised Immortal Ways series.

In addition, the studio’s content has been integrated with Play North’s Pikakasino site, under its MGA licence.

The collaboration marks the next phase of RubyPlay’s strategic efforts to extend its presence in the Netherlands, with its games already resonating with players within the regulated market.   

Dr Eyal Loz, chief product officer at RubyPlay, said: “Joining forces with Play North is an exciting venture as we continue to strengthen our presence in the Dutch market.

“The Netherlands remains a key territory for us and we want to ensure more players can gain access to our immersive slot titles. Our collaboration with Play North will enable us to unlock new opportunities for growth.”

Daphne Xerri, chief product officer at Play North, added: “Partnering with RubyPlay aligns perfectly with our mission to offer our players the most engaging and immersive gaming content available.

“RubyPlay’s reputation for delivering high-quality games makes us confident that this deal will enhance our offering on both of our casinos.”