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RubyPlay strikes major PokerStars content deal

| By Rochelle Piggot
RubyPlay (NSYNC Developments Ltd), an innovative B2B igaming development studio, has agreed a landmark deal to supply its slots portfolio and several new bespoke games to leading operator and Flutter Entertainment brand PokerStars.

The direct integration will ensure games including top performing titles Royal Griffin, Diamond Explosion 7s and Shake Shake Money Tree are available to players in regulated markets across the globe in which the online operator is live, including Italy, Ontario, Romania, Spain and the UK.

The agreement includes the development of four brand new bespoke titles for PokerStars to further differentiate the operator’s online casino offering. 

RubyPlay’s wide-ranging portfolio combines online expertise with land-based heritage and the best of social casino mechanics, with bespoke titles available on demand.

The Malta-based studio specialises in designing engaging and immersive slots with value-added tools that are loved by players and operators alike.

This new partnership with a globally recognised brand in PokerStars marks a major milestone for RubyPlay. The developer has strong ambitions to extend its footprint across regulated markets worldwide and build its network of tier one operator customers.

Trevor Ginsberg, CEO of RubyPlay, said: “PokerStars is one of the world’s leading operator brands and is respected by players worldwide. Closing a deal like this further cements RubyPlay’s position among the industry’s most trusted slot providers.” 

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