RubyPlay, an innovative B2B igaming development studio, has won Best Online Casino Game at BetConstruct’s prestigious BFTH Arena Awards for its bespoke title, Immortal Ways: Mr First.
The slot, created specifically for the awards, overcame a competitive shortlist featuring some of the industry’s biggest studios to claim the coveted title, while also being named as overall BFTH Arena Favourite.
Since its launch, the game that incorporates BetConstruct’s iconic AI-generated industry expert has performed strongly, showcasing the effectiveness of the studio’s Immortal Ways mechanic in driving engagement across a wide audience.
BetConstruct’s BFTH Arena Awards celebrate innovation and creativity within the gaming industry, with the winners decided by a judging panel along with how end users perceived the games developed specifically for the event. The ceremony, part of the Harmony Meetup in Armenia, saw industry-leading providers come together for a celebration of the year’s top titles.
The win highlights RubyPlay’s formidable growth and excellent performance across the last 12 months, with its Immortal Ways franchise propelling the provider to new heights in terms of increased commercial activity, player engagement and retention records. The provider thanks BetConstruct for the recognition and is looking forward to a strong, successful partnership.
Dr Eyal Loz, CPO of RubyPlay, said: “It’s an absolute honour to have received the Best Online Casino Game and BFTH Favourite awards at BetConstruct’s BFTH Arena ceremony. True to our motto, Gamecraft Unleashed, our Immortal Ways: Mr First title came out on top among a host of prestigious suppliers in the igaming space and we couldn’t be more thrilled about it!
“We’re extremely grateful to BetConstruct for giving us the capacity to showcase RubyPlay’s excellence in every aspect, from conception to delivery of the title. The process was extremely enjoyable for the entire team and we’re delighted that our efforts paid off. This is a momentous occasion for us and we’re confident that 2024 will see us grow and succeed even further.”