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Shufti concludes ICE Barcelona, highlighting how industry conversations shape compliance

| By iGB content team
Company showcasd eIDV onboarding, deepfake and presentation-attack detection, age verification, biometric liveness and AML screening at the world-leading expo.

Shufti, a global provider of identity verification and fraud prevention solutions, has concluded its participation at ICE Barcelona 2026, where it met with regulated operators, platform providers and payments stakeholders to discuss KYC execution, onboarding assurance, player protection and audit-ready compliance requirements.

Across the three-day exhibition, Shufti engaged with compliance, risk and product leaders responsible for implementing and governing verification programmes across multiple jurisdictions.

Shufti recorded an overwhelmingly positive response at its Barcelona stand, with consistently high visitor traffic, strong meeting volumes and sustained interest from senior industry leaders throughout the event.

At the stand, Shufti demonstrated verification and screening workflows used across onboarding and ongoing customer checks, including:

  • Electronic identity verification (eIDV) to support compliant remote onboarding and identity confirmation
  • Biometric face verification with liveness detection to mitigate impersonation, spoofing, and face manipulation risks
  • Deepfake and presentation-attack detection for document, selfie, and video-based verification processes
  • Age verification controls to enforce access restrictions and support player-protection obligations

“ICE Barcelona facilitated direct engagement with operators, platform providers, and payments firms from across regulated markets,” said Shufti CCO Roger Redfearn-Tyrzyk. “Discussions at our stand reflected the growing focus on eIDV, deepfake detection, age assurance and compliance governance, confirming the value of in-person dialogue around complex compliance and onboarding challenges.”

Discussions also covered implementation details, including workflow configuration, escalation handling, evidence capture for audits and the ability to adjust assurance levels across different markets without rebuilding core infrastructure. Many conversations focused on age verification, deepfakes and synthetic media risks, including how businesses can strengthen onboarding decisions while maintaining customer experience and meeting jurisdiction-specific expectations.

“A key part of our meetings at ICE Barcelona was listening,” said Michael Hughes, head of account management at Shufti. “Regulated businesses outlined where evidence requirements are increasing and where verification systems must be adjusted quickly as guidance and regulatory expectations evolve. These discussions help shape how we support clients in practice.”

Shufti highlighted that direct input from regulated businesses on operational and regulatory requirements played a central role in its engagement at ICE Barcelona. With full control of its in-house technology stack, Shufti can translate these discussions into customised workflows and platform updates aligned with client, regulatory, and operational requirements.

Shufti will continue follow-up discussions initiated at ICE Barcelona 2026 with operators and partners focused on deployment requirements, governance structures, and ongoing compliance support.