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Sirplay and Oddin bring engaging esports offering to LatAm market

| By Guy Parsons
Sirplay will integrate the iFrame solution from Oddin

Oddin and Sirplay have signed a mutual partnership to deliver an engaging esports betting solution to multiple bookmakers with a focus on Latin America.

Sirplay is a sports betting software expert specialised in developing markets. Already in 11 countries, they have a strong presence in the LatAm market. By integrating Oddin’s iFrame solution, they will now be able to deliver their Latin American clients a truly engaging esports experience. This esports-dedicated approach is still missing in the region, where traditional providers have a very limited offering.

Commenting on the announcement, Bart Esposito, CEO at Sirplay, said: “There is a booming demand for esports in Latin America. Our clients have been requesting a better esports betting offering for quite some time and thanks to Oddin we will now be able to deliver it in the upcoming weeks.”

Marek Suchar, head of partnerships at Oddin, said: “At Oddin we see LatAm as one of the key regions for esports betting. We have been in touch with multiple potential partners and in Sirplay we have found the right partner to start with. Together, we will be able to establish a strong position within esports very quickly.”

Latin America is one of the fastest-growing regions for esports betting. Counter-Strike in Brazil or Dota 2 in Colombia already have massive audiences. Now it’s time for bookmakers to offer their users what they really need: a truly engaging esports betting experience. With this partnership, Latin American customers will soon have the opportunity to bet on esports the way they always wanted.