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SIS and Bet365 expand H2H Global League in US with esports products live in OH and AZ

| By iGB Freelance
Five states offer round-the-clock SIS esports content.

SIS Content Services, part of the SIS Group (Sports Information Services), has further expanded its United States footprint with Bet365 offering its H2H Global Gaming League (H2HGGL) ebasketball and esoccer games in Ohio and Arizona.

After Bet365 successfully launched H2HGGL ebasketball in New Jersey in late 2022, the product has since gone live in Colorado, Kentucky and, most recently, Ohio and Arizona. The product set has further expanded through the launch of esoccer games, with bettors now enjoying the full range of industry-leading H2HGGL esports content.

Developed specifically for betting, SIS produces over 150,000 H2HGGL events annually, providing a full end-to-end solution with integrity at its core.

The short-form, events-based esports product, which sees professional gamers compete in ebasketball and esoccer games from SIS’ self-contained UK studios, is proven to deliver superior margins around the clock, adding as much as 10% in value in the basketball and soccer verticals on sportsbook platforms.

The products feature ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game, livecaster commentary and on-screen graphics.

Richard Ames, chief executive of SIS and president of SIS Content Services, said: “We are rapidly expanding the presence of our H2H Global Gaming League across the US, which is significantly boosting engagement and margin for our partners. With content live in five states, our relationship with long-term partner Bet365 has been further strengthened as we continue to assist them with growth in the region.”

Michele Fischer, vice-president, SIS Content Services, said: “We are thrilled that our esports products are now live in Ohio and Arizona. Both states have significant fan engagement in professional and college sports and the H2H Global Gaming League has already shown to have positive appeal to the Bet365 customer base.”