SIS launches Competitive Gaming with Codere

Now live across retail and online channels in Argentina, Colombia, Mexico, Panama and Spain, SIS’ non-tournament product comprising of esoccer and ebasketball events from the H2H Global Gaming League will be available to Codere customers within these expanding territories.

Built specifically for sportsbooks with integrity at its core, Competitive Gaming creates new round-the-clock betting opportunities with over 150,000 events per year and is proven to deliver superior margins, adding as much as 10% in value to sportsbooks.

The launch with Codere further underlines SIS’ reputation as a leading supplier, widening the audience that can engage with its Competitive Gaming content.

All Competitive Gaming events are produced entirely in-house from SIS’ self-contained gaming studios based in the UK. Competitive Gaming products feature ultra-low (sub-second) latency live streaming, visible ESIC-trained integrity referees for every game and on-screen graphics with unique betting prompts to maximise engagement.

Angel Calderon, head of sales (Iberia, UK & Europe) at SIS, said: “Partnering with Codere emphasises the strides we are making in Spanish-speaking markets, furthering our reach and speed-to-market in the region.

“We are delighted to be able to provide our round-the-clock esoccer and ebasketball content to Codere and believe that it will not only serve to increase choice to their customers, but also drive significant additional revenues.”

Sergio Garcia, sportsbook operations manager at Codere, said: “Our goal is to enhance our standing in the market by having the best range of betting products available and this integration helps us achieve that goal. SIS is renowned for providing a wide range of highly engaging premium action that captivates a wide demographic of bettors across both retail and online channels.”