Smartico.ai supports 888Africa’s expansion

Smartico.ai has announced a partnership with 888Africa to integrate its CRM automation and gamification solution on to the operator’s consumer brand, 888bet. 

Smartico.ai is a leading gamification and real-time CRM automation solution with a vast arsenal of unique features that set it apart from the competition.

At each stage of their gamified journey, players are offered highly-attractive incentives that keep them motivated to become better players and win big.

In combination with high-end CRM automation capabilities, Smartico.ai will aim to take 888Bet to new levels of efficiency.

Founded in March 2022, 888Africa licenses 888 Holdings’ world-class betting and gaming brands with an ambition to expand across Africa’s regulated online markets. Currently live for players in Kenya, Tanzania, Mozambique and Zambia, 888bet offers a unique betting experience with locally relevant products and features.

Yuval Mechoullam, co-founder and chief of business development of Smartico.ai, said: “This is an exciting and historic moment in the world of igaming and we couldn’t be prouder to be part of it. On this new mission Smartico.ai will be supporting 888Africa with the full power of our CRM automation and gamification solution, to make the operation as seamless and effective as possible, ensuring success on all fronts.”

Christopher Coyne, CEO of 888Africa, said: “With its leading CRM and customer engagement tools, Smartico.ai is the perfect partner to enhance our offer and help us to build long-term brand loyalty. This will be critical as we continue to roll out across the continent. We look forward to working with Yuval and the Smartico.ai team in the months and years ahead.”